There is no doubt that influencer marketing is here to stay. But what does the future of influencer marketing hold?
Here are some of the most important trends that are likely to stay in the industry for the foreseeable future:
1) A significant rise in demand for video content that we witnessed through the previous year will most likely increase even more in the future, especially if the covid related restrictions stay in force to a certain extent until the end of the year or even longer. People are still feeling isolated from each other which makes them stream and scroll more than ever before. Platforms like TikTok, Instagram Reels and Triller are going to continue to thrive.
2) In today’s world where human contact is reduced to its minimum for safety reasons, it is no surprise that eCommerce has reached its record levels of use where influencers are becoming increasingly important for social shopping campaigns on Facebook, Instagram, Pinterest and others.
3) Additionally, as was already mentioned in one of the previous posts here, CGI influencers continue to gain popularity and brands and companies are either thinking of creating their own CGI influencers or trying to find a way to build a partnership with already existing ones. Having more control over the message that is being conveyed is something that will continue to motivate brands to go in that direction.
4) The current trend of using influencer marketing to reach a wide audience for a greater cause is likely going to continue throughout this year and longer. Brands and companies are expected to take a stand on important issues and to be more transparent about how they operate their business. Social responsibility has become an important factor for consumers when choosing the brand and making their purchasing decision.
Even though it is not an easy task to predict the future in this rapidly changing industry, knowing the basics and current trends will help make smarter and better decisions.
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